
Facebook may one day let advertisers target mobile users based on their exact current location, but VP Carloyn Everson did not confirm that such a product is in the works to
Bloomberg, Facebook tells me. The New York media company misinterpreted statements from Everson, who merely said you could imagine the product evolution afforded by a mobile phone's location awareness. So we won't say Facebook is "readying" such a product, but that doesn't mean it won't emerge eventually. let's imagine how it could look. Real-time hyper-local Facebook advertising could allow local businesses to advertise to people in sight of their brick-and-mortar store, or let travel companies target people when they're away from their home city. And competition to reach those out-and-about users could drive up ad prices and earn Facebook more money.
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